The Christmas Collection

One a day, until it all lands

A new piece opens here every day. The whole collection arrives Thursday 10 September, 11am Sydney. That's 9pm Wednesday evening in New York.

All in stock. 48 hours first dibs.

The whole collection opens in

--days --hrs --min --sec

9 of 9 revealed. A new one every day.

Just found us? You can still get first dibs.

Our VIP list gets the link 48 hours before anyone else, while every size is still sitting there. Pop your email in and it comes straight to you.

One email when it opens. Unsubscribe any time.

Day 9

Little Drummer

The one we saved for last.

Little Drummer red front view, red velvet bodice with gold military braid and epaulettes over a layered red glitter tulle skirt - Before & Ever KidsLittle Drummer red red velvet bodice with gold military braid and epaulettes over a layered red glitter tulle skirt - Before & Ever KidsLittle Drummer red red velvet bodice with gold military braid and epaulettes over a layered red glitter tulle skirt - Before & Ever Kids

Gold on gold: gold braid, little fringed shoulders and proper gold buttons across the velvet. She'll feel like she's in charge of something.

Short front, long back: the hem is shorter at the front so she can run, and longer at the back so she looks incredible standing still.

Hold it to the light: the gold running through that red tulle is the part a flat photo misses completely.

And tomorrow, everything together for the very first time.

Day 8

Merry Berry & Candy Lane

For anyone with a baby and a big sister.

Merry Berry pink and mint pink velvet pinafore with peppermint buttons shown with its detachable mint tulle tutu skirt - Before & Ever KidsClaire Knitted Top bubblegum bubblegum pink ribbed knit layering top with a ruffled neckline and cuffs - Before & Ever KidsMerry Berry pink and mint front view, pink velvet pinafore with peppermint buttons shown with its detachable mint tulle tutu skirt - Before & Ever KidsCandy Lane pink and mint pink velvet bodice with gold soldier buttons, candy stripe puff sleeves and a mint tulle tutu skirt - Before & Ever KidsCandy Lane pink and mint pink velvet bodice with gold soldier buttons, candy stripe puff sleeves and a mint tulle tutu skirt - Before & Ever KidsMerry Berry pink and mint pink velvet pinafore with peppermint buttons shown with its detachable mint tulle tutu skirt - Before & Ever Kids

Same pink, different mint: the pink velvet is the same on both. The mint tulle sits a shade apart, so they belong together in a photo without looking like a uniform.

Each to her own shape: the baby gets the romper, the big girl gets the pinafore, and neither one is squeezed into something made for the other.

Two looks in one: Merry Berry is two separate pieces, so she can wear the pinafore on its own or add the mint tutu underneath.

For a cold Christmas: the bubblegum knit top slides underneath with no bulk at all, so the same outfit works for a frosty morning outdoors. Ruffles at the neck and at each cuff, so it reads as part of the outfit rather than a layer thrown on top.

Baby sorted: Candy Lane has snaps underneath, because nappy changes don't pause for Christmas.

Day 7

Wish Upon A Stocking

The one that turns the whole Christmas setup into theirs.

Wish Upon A Stocking - Personalised Christmas StockingWish Upon A Stocking - Personalised Christmas StockingWish Upon A Stocking - Personalised Christmas Stocking

Their name on it: embroidered right on the front, with 5 designs to choose from. They'll spot it on the mantel before they spot anything else.

Actually big enough: a generous size, so it holds the real Christmas morning bits and not just a candy cane.

One for each of them: 5 designs means every child in the house gets their own, and nobody has to share.

Made just for them: personalised pieces are made specially, so give those a bit longer to reach you.

Day 6

The Red Edit

Not one red. Every one of these has its own personality.

Cherry on Top red satin dress and Sweet as Pie red gingham dress worn together by two girls with Christmas gifts and baublesMerry Ever After red front view, red tulle dress with gold floral lace at the neckline and a gold sash - Before & Ever KidsRed and gold She's The One girls party dress with sparkle tulle, oversized 3D flower and spaghetti straps.Cherry on Top red satin Christmas dress with puff sleeves and a red gingham bow, full length front view with red baublesSweet as Pie red and white red gingham cotton dress with red satin straps and a large satin bow - Before & Ever KidsCherry on Top red red satin dress with puff sleeves and a red gingham bow at the front - Before & Ever Kids

The classic: Merry Ever After in red and gold. The one that reads Christmas from across the room.

The statement: She's The One in red and gold, with that oversized flower and gold sparkle running right through the tulle.

The easy ones: Sweet as Pie in lighter gingham, and Cherry on Top with a satin bow roughly the size of her head.

Start with your girl and the day you're dressing her for, then pick the red.

Day 5

Baby Rudolph

The full Rudolph, in two sizes of cute.

Plush Baby Rudolph romper with 3D antlers and fluffy red pom pom nose.Little Reindeer Sweater brown and red front view, camel knit sweater with an embroidered sleeping reindeer face, felt antlers and a red tulle frill across the front - Before & Ever KidsPlush Baby Rudolph romper with 3D antlers and fluffy red pom pom nose.Little Reindeer Sweater brown and red camel knit sweater with an embroidered sleeping reindeer face, felt antlers and a red tulle frill across the front - Before & Ever KidsPlush Baby Rudolph romper with 3D antlers and fluffy red pom pom nose.

The full Rudolph: ridiculously soft, with proper little antlers and a fluffy red nose. That's your Christmas morning photo, sorted.

And the same face, knitted: the Little Reindeer sweater in soft camel, with felt antlers, sleepy stitched eyes and a red pom nose she'll want to touch all day.

A frill of red tulle: gathered right across the front of the knit so it flounces when she moves. It's all one sweater.

One for the baby, one for the big sister: the romper runs to 18 to 24 months, the sweater keeps going to 5 to 6 years.

Day 4

Merry Ever After

If you want proper Christmas red, stop here.

Merry Ever After red front view, red tulle dress with gold floral lace at the neckline and a gold sash - Before & Ever KidsMerry Ever After red red tulle dress with gold floral lace at the neckline and a gold sash - Before & Ever KidsMerry Ever After red red tulle dress with gold floral lace at the neckline and a gold sash - Before & Ever KidsMerry Ever After red red tulle dress with gold floral lace at the neckline and a gold sash - Before & Ever Kids

Gold where it counts: gold lace across the bodice and a gold sash at the waist, so the whole thing reads Christmas before she has even turned around.

Built to twirl: soft red layers that lift and settle. She will spin in it. They always do.

Dressed up, not precious: looks like an occasion, cotton lined, goes in the wash.

Day 3

Mr & Miss Gingerbread

They match. Obviously they match.

Mr Gingerbread Sweater brown caramel chunky knit sweater with an embroidered gingerbread boy in a green beanie and striped scarf - Before & Ever KidsSugar & Spice brown and red model photo, two girls in gingerbread brown velvet bodices with peppermint buttons, candy stripe straps and red tulle flutter sleeves over caramel and red tulle skirts - Before & Ever KidsMiss Gingerbread Sweater brown front view, caramel chunky knit sweater with an embroidered gingerbread girl in a red tulle tutu - Before & Ever KidsMr Gingerbread Sweater brown front view, caramel chunky knit sweater with an embroidered gingerbread boy in a green beanie and striped scarf - Before & Ever KidsMiss Gingerbread Sweater brown caramel chunky knit sweater with an embroidered gingerbread girl in a red tulle tutu - Before & Ever KidsSugar & Spice brown and red front view, gingerbread brown velvet bodice with peppermint buttons over caramel and red tulle - Before & Ever Kids

Him, her, and her: Mr Gingerbread, Miss Gingerbread and the Sugar & Spice dress, all in the same warm gingerbread brown.

Matching, not twinning: each one has its own raised details, so nobody ends up looking like a clone of their sibling.

Aussie Christmas: Sugar & Spice on its own. December here is no place for a sweater.

Snowy Christmas: the sweater pair is your pick, and Miss Gingerbread thrown over the dress finishes the whole look.

Day 2

My 1st Christmas & Merry Sweater

The one you kept asking for, and one for the big ones too.

Red My 1st Christmas baby knit sweater with white embroidered lettering, snowflake detail and long sleeves.Red My 1st Christmas baby knit sweater with white embroidered lettering, snowflake detail and long sleeves.Baby pink Merry hand-embroidered cotton knit sweater, long sleeveBaby pink Merry hand-embroidered cotton knit sweater, long sleeveRed My 1st Christmas baby knit sweater with white embroidered lettering, snowflake detail and long sleeves.

Stitched, not printed: My 1st Christmas hand embroidered into the knit by our team, with a little snowflake beside it. The kind of thing you photograph a hundred times.

Red or white: pick whichever suits the rest of the outfit. Both look lovely against a tree.

And one for the big sister: Merry in baby pink, same hand embroidery, one word across the front. Every Christmas deserves its own sweater, not only the first one.

Soft cotton knit, both of them: gentle on new skin, easy over leggings, and quick to pull on when you're already running late.

Day 1

Sugar & Spice

Gingerbread velvet, with something hidden in the hem.

Sugar & Spice brown and red model photo, two girls in gingerbread brown velvet bodices with peppermint buttons, candy stripe straps and red tulle flutter sleeves over caramel and red tulle skirts - Before & Ever KidsSugar & Spice brown and red front view, gingerbread brown velvet bodice with peppermint buttons over caramel and red tulle - Before & Ever KidsSugar & Spice brown and red gingerbread brown velvet bodice with peppermint buttons over caramel and red tulle - Before & Ever KidsSugar & Spice brown and red gingerbread brown velvet bodice with peppermint buttons over caramel and red tulle - Before & Ever Kids

Gingerbread, head to toe: warm brown velvet, tiny peppermint buttons and white trim piped on like icing. She'll look like she stepped straight out of the gingerbread house.

Hidden in the hem: a red tulle layer tucked under the caramel skirt that only shows itself when she moves. That's the bit the photos catch.

Soft where it matters: fully cotton lined, so all that tulle stays away from her skin and she'll actually keep it on.

Questions, answered

When does the whole collection arrive?

Thursday 10 September, 11am Sydney. That's 9pm on the Wednesday evening in New York, and 2am Thursday in London.

Is everything in stock and ready to go?

Yes. And you get 48 HOURS OF FIRST DIBS before anyone else.

The list gets the link the moment it opens. Everyone else gets in 48 hours later, and that's when the first batch goes.

So if you need her outfit early, for the Christmas card, for the photos, for the parcel going to grandparents, this is your window.

If you've shopped with us before you'll know there's rarely stock sitting ready at the start of a launch. This one was made early for our VIP families, so it's in your hands fast. There's a limited number in each size though.

How do I see it first?

The link comes straight to your inbox.

Everyone on our list gets it 48 HOURS before we announce it anywhere else. Two days of first dibs, while every size is still sitting there.

Once the public is in, the first batch moves fast. So keep an eye on your inbox, and the countdown at the top of this page is the one to watch.

What sizes will there be?

Newborn through 7 to 8 years depending on the piece, and the accessories are mostly one size. Every product page will have its own size guide with real measurements. If she's between sizes, size up.

How long will it take to reach me?

A launch brings in a lot of orders at once, so give us a little time to get it packed and away.

Once it's moving, expect it in around 8 to 10 business days just about anywhere in the world, a little longer if you're somewhere remote. Express takes a couple of days off that.

Can I get her name on something?

You can. There are personalised pieces in this collection and you add the name right on the product page. Those are made individually, so give them a bit longer than everything else.

Are these made for Christmas photos?

That's exactly what they're made for. Before and Ever was founded by a photographer, and the colours, the details and the fabrics are all chosen for how they read in a photo rather than just on a hanger.

Will she actually keep it on?

That's the plan. Soft cottons and knits, tulle that's fully lined so nothing scratchy sits against her skin, and enough room in it to actually move. She can go from presents to the family photo to an afternoon nap without wanting it off.

How do I wash them?

Machine wash cold, inside out, then hang dry. No tumble drying. That's it, including the knits and the tulle.

Just found us? You can still get first dibs.

Our VIP list gets the link 48 hours before anyone else, while every size is still sitting there. Pop your email in and it comes straight to you.

One email when it opens. Unsubscribe any time.