Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time
Once Upon A Time

Once Upon A Time

Once Upon A Time

Regular price $599.00 USD Sale price$529.00 USD Save $70.00 USD
/
  • Production Time: 6 weeks
Size chart

Women's Size Chart

Size XS S M L XL
Bust 32-34in
81-86cm
33-36in
83-91cm
35-38in
88-96cm
37-40in
93-101cm
39 42in
99-106cm
Ribcage 28-30in
71-76cm
30-32in
76-81cm
32-34in
81-86cm
34-36in
86-91cm
36-38in
91-96cm
Belly / Hip UP TO
36in/ 91cm
UP TO
38in/ 96cm
UP TO
40in/ 101cm
UP TO
42in/ 106cm
UP TO
45in/ 114cm

in = inches. cm = centimeters

PLEASE CONTACT US IF YOU ARE ABOVE DDD IN YOUR BRA CUP SIZE T0 CHECK WITH US IF THE DRESS WILL WORK FOR YOU OR IF POSSI BLE TO CUSTOMISE.

AS CUPS ARE NOT BUILT IN TO OUR DRESSES WE HIGHLY RECOMMEND WEARING A BRA.

Girl's Size Chart*

Size 2 3 4 5 6 7 8 10 12
Chest 22in
56cm
22.8in
58cm
23.6in
60cm
24.4in
62cm
25.2in
64cm
26in
66cm
26.7in
68cm
28.3in
72cm
29.9in
76cm
Waist 21.2in
54cm
21.6in
55cm
22in
56cm
22.4in
57cm
22.8in
58cm
23.2in
59cm
23.6in
60cm
24.4in
62cm
25.2in
64cm
Hip 21.2in
54cm
22in
56cm
22.8in
58cm
24in
61cm
25.2in
64cm
26.7in
68cm
28.3in
72cm
29.9in
76cm
31.8in
81cm
Height 35in
89cm
38in
97cm
40.9in
104cm
44in
112cm
46.5in
118cm
49.2in
125cm
52.7in
134cm
55in
140cm
58.2in
148cm

in = inches. cm = centimeters

* PLEASE NOTE THAT THIS TABLE IS TO BE USED AS A GUIDE ONLY.

ACTUAL DRESS CHEST/WAIST MEASUREMENT ALLOW 3-4CM/1.5" ROOM FROM BODY (EXAMPLE CHEST MEASUREMENT OF 62CM/24.4" THE SUITABLE SIZE IS SIZE 60. IF IN BETWEEN THE SIZES, PLEASE GO A SIZE UP.

PAYPAL Buyer Protection
FREE shipping worldwide

Designed for maternity photoshoots that transcend into heartwarming mommy and me moments, this gown brings dreams to life. Adorned with stunning lace details under the bust, it frames and flatters the maternal silhouette, celebrating the beauty of motherhood in its purest form.

Layers of delicate organza tier ruffles cascade gracefully, culminating in a mesmerizing long train that adds drama and depth to each photograph. Steal the spotlight and turn heads as you step into this gown, embracing the ethereal aura that accompanies you.

The "Once Upon A Time" Maternity Gown is an embodiment of ethereal beauty. Its beautiful rainbow colors hue, coupled with intricate dainty lace details, creates an exquisite harmony that resonates with the heart. A must-have piece for expectant mothers seeking to capture their radiant glow in the most enchanting way.

Incorporating the spirit of maternity photography and the joy of shared moments, this gown offers an unforgettable experience for both mothers and their little ones. With a matching girl's version available, you can create lasting memories together, celebrating the beauty of the journey you both share.

Features: Adjustable back. Removable sleeves.

Gowns in use showing on photos are not lined. If lining is required please leave in comment during checkout.

Photo credit: Anastel Photography, Alloria Winter Photography


Transform Your Pregnancy Journey into an Unforgettable Celebration of Beauty, Strength, and Life with Before & Ever Maternity Gowns

Each gown is a masterpiece, made with luxurious fabrics that comfortably drape over your curves, highlighting your beauty.

Intricate detailing and a range of styles ensure you'll find a gown that expresses your personality and style.

Don't let this special time pass you by - you deserve to look and feel like the radiant goddess you are!

Don't Take Just Our Word!

What do our customers say about Once Upon A Time and our other products?

★★★★★

I love the incredible workmanship, unique designs, high end fabrics, attention to details and outstanding customer service! Before & Ever is the total package.

OLGUTA GODDARD
Oceanside, California based natural light photographer
★★★★★

Absolutely stunning and amazing quality. I love the laceup backs because they can fit a wider range of clients

KIMBERLY GROSSMANN
Natural light photographer based in the greater Twin Cities metro area of Minnesota
★★★★★

Beautiful details, high quality material, excellent styles and great value for money!

TALISSA FERNANDO-CLARK
An award-winning photographer in Dunmow, Essex.
★★★★★

The quality of the dresses, they are really well made and constructed. I love the unique designs and the prices are very reasonable. I appreciate that I can get a gorgeous gown for girls without paying $1000, unlike other well known children’s couture dress companies

REBECCA LEA GRIFFIN
An award winning portrait photographer based near Johnson City, TN.
★★★★★

They are stunning!! They are like nothing you will find elsewhere!

LISA RAU
Pin-Point-Photography Grant, Michigan
Before & Ever®

About Us

Before & Ever is proud to be an Australian brand on the global stage with our products designed in Sydney Australia by our chief designer Jade Gao. Jade has been recognized world-wide for her stunning photography and has taken that same drive for excellence into the design world.

As a mother and a professional photographer, Jade has experienced the transformative power of these gowns first-hand seeing women's faces light up as they see themselves in the mirror, their doubts fading away to be replaced with a radiant confidence.


Recently viewed

FAQs

Step into the behind-the-scenes magic! Each gown is an exquisite labor of love, completely handcrafted by skilled artisans. Every bead is sewn by hand, every flower is crafted with care, every lace is attached with precision. These gowns aren't just stitched; they are created, piece by piece, with love and keen attention to detail. So along with helping keep our price down to give you incredible value for money compared to other options, this is why our dresses are made to order.

Our gowns are a fascinating blend of premium fabrics like tulle, chiffon, silk, organza, satin, lace, and cotton. Each fabric is carefully selected based on its thickness, weight, and softness to compliment the design and comfort of each gown. They are meticulously handcrafted to ensure each piece is as unique as you are.

We've got a perfect fit for everyone! Nearly all of our gowns are adjustable, meaning they can go up or down a few sizes easily. Most of our designs have ample room for a growing belly, so we typically suggest going with your chest size. Still unsure? Refer to our handy-dandy size chart link on each product page above the 'Add to Cart' button. Or get in touch with us using the bubble at bottom right. We're here to help!

We are all about ensuring your gown is perfect for you. While we can't drastically change the color or design due to our chosen fabrics, we can certainly tweak things like adding a lining, changing the slit, or customizing the sizing. So don't be shy; feel free to reach out to our friendly customer support team using the chat bubble at bottom right and let's make your gown dream come true!

Our gowns are versatile divas! Yes, they're designed with maternity photoshoots in mind, but they are equally fabulous for baby showers, family photoshoots, boudoir sessions, glamorous and fine art photoshoots, gender reveals, and other special occasions. They're perfect for anyone who dares to express themselves and isn't afraid to shine like the star they are.

Before & Ever is proud to be an Australian brand and we design all of our products in Sydney Australia. We serve customers all around the world.

Maternity dresses ship FREE WORLDWIDE

Our maternity gowns are exquisit and hand made so they are made to order.

Above the 'Add to Cart' button on product pages there is a 'Production Time' listed for the product.

Overall time for you to receive your order is:

PRODUCTION TIME + SHIPPING TIME

Shipping times vary by location:

  • US: typically 3-5 business days
  • Canada, Australia and the UK: typically around 7 business days.
  • Rest of the world: Usually about 14 business days.

If a product has a 'Drop' time showing then you cannot purchase it right now. It will next be available during our next 'Dress Drop' typically runs for 3 days every 6 weeks.

All prices are in USD.

We currently accept payments with Visa, Mastercard and Paypal